Case study · Google Ads turnaround
The 60-day turnaround: 2.3x the return on ad spend
Same revenue. Less than half the spend. In two months we more than doubled the return on every dollar this account put into Google.
An online retailer came to us spending heavily on Google with little to show for it. The account was wide, noisy and expensive: NZ$56k in a single month to return NZ$78k, a return of just 1.40x before the cost of goods. Plenty of activity, almost no efficiency.
We rebuilt the structure, cut the waste, and concentrated spend on what actually converted. Sixty days later the account returned NZ$3.25 for every dollar, up from NZ$1.40, while holding revenue almost exactly where it was on less than half the budget.
By the numbers
Figures shown in NZD. The account reports in USD (as in the screenshots above); NZD figures are converted at the prevailing rate and rounded.
| Metric | Before | After | Change |
|---|---|---|---|
| Return on ad spend | 1.40x | 3.25x | 2.3x |
| Ad spend (month) | NZ$56,100 | NZ$23,500 | −58% |
| Revenue from ads | NZ$78,500 | NZ$76,400 | held (−3%) |
| Cost per sale | NZ$116 | NZ$55 | −52% |
| Sales (conversions) | 482 | 424 | −12% |
*Cost per sale shown in NZD. Results describe one account over a specific period and are not a guarantee of future performance. Outcomes vary by market, budget, product and competition.
The Problem
What you are dealing with
Most businesses running Google Ads have no idea what is actually happening. Agencies send a monthly PDF. Internal teams make changes with no context. A human account manager checks the numbers they know to look at a few times a week and misses the patterns buried in the rest of the data: search terms, bidding history, competitor shifts, seasonality, all moving at once. The result is wasted spend, missed opportunity, and campaigns that plateau.
The Solution
AI-driven Google Ads that read every signal in your account, with full visibility for you.
- An AI system managing your account with continuous optimisation
- Analysis across every campaign dimension at once, not the handful a human tracks
- Bid and budget optimisation using patterns no person could spot
- Wasted spend identified and reallocated to what works
- Clear reporting on exactly what changed and why
- No retainer lock-in. No black box. You see every decision.
How It Works
From conversation to results
Audit
We analyse your account structure, performance history, and business goals to find the gaps and the upside.
Configure
We build and deploy the system with your specific business context, profit model, and goals baked in.
Optimise
The AI continuously monitors and optimises across every data point in your account.
Report
You get clear reports on what changed, what improved, and what is coming next.
Who This Is For
Built for businesses like yours
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